How much can’t it affect your sales on a per-day basis? Planograms help you to have complete stock control and efficient inventory management.Įfficient inventory management is not only essential for financial inflow but also for maintaining customer experience and loyalty.Īpart from creating eye-catching displays, planograms also help to ensure optimal use of shelf space. Imagine your fast-moving items going out of stock. Planograms also help you to never go out of stock especially your hot selling and fast-moving items. So, while planogramming the product assortment you need to consider the nature of customer behavior in your locality. Designing and testing your planograms to see that it is in-line with your customer requirements is important to keep in while designing convenient store planograms. The fast-moving products should be placed on the eye-level and at the conducive locations of the stores. Your merchandising planning and planogram designing should be done in such a way that the short time you get the customers in the store should entice the customers to make add-on purchases.Ĭonvenience stores in each location are influenced by their local interests also. Customers of C-store are not prepared to spend a lot of time in the store. Customers should be able to easily locate the products and move to the cash register. Providing the optimal convenient customer experience is the key aspect to consider while designing convenient store planograms. The most important aspect why people use convenience stores is for convenient and quick shopping experience it provides. Things to consider while designing Convenience store planograms Some are open 24/7.Īccording to NACS, 77% of USA citizens use convenience stores frequently to refuel and refresh. Planogram designing for C-stores have to be done with fine detailing as the product assortments are mostly for customers who want to pick up a few items and easily move to the cash register. Recent surveys by NACS show that 83% of in-store merchandise purchased from C-stores is consumed within one hour of purchase in the USA. They have long shopping hours making it convenient for the shoppers to meet their emergency needs late at night or early morning. They usually contain a limited range of ready-to-eat foods, bottled and fountain drinks, household staples, periodicals etc. They are commonly located on a busy road and are mostly part of a gas/petrol station. Convenience stores are generally designed for customers who are on their go and need to pick up only a few items.
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